Poll: Should NBC Hold Back Live Coverage Of The Olympics To Broadcast Results In Primetime?

NBC's broadcast of the Olympics has, at times, been preempted by technology.


NBC's Olympics broadcast was the most watched Olympics ever through its first three days, the Washington Post reported.

The network has garnered some criticism for its decision to hold the broadcast of popular events until primetime, the newspaper reported. The tape delay decision has at times caused conflict between the media reporting results when they happen and those who want to wait for the Olympics broadcast to find out who won.

Patch, for example, sent out a breaking news email alert when in the 100-meter backstroke and set an Olympic record. Patch received complaints from some readers that the alert ruined the upcoming Olympics broadcast.

The Patch sites in the north Chicago suburbs decided to still send out breaking news alerts, but to do so with spoiler alert type headlines. However, even with the media providing spoiler free headlines, the news still travels fast via Twitter and Facebook.

NBC itself offers live streaming of almost every event, the Washington Post reported. If NBC were to broadcast all events live, many would take place between 3 a.m. and 5 a.m. East Coast time.

Unfortunately, NBC has been accused of going a bit further than simply creating convienant times to watch the Olympics. For example, NBC left out the key fall of Russian gymnast Ksenia Afanaseva, the Daily Mail reported.

Essentially, the U.S. women's gymnastics team ran away with the gold medal, yet some accused NBC of trying to manufacture suspense, the newspaper reported. The fall also was a dramatic moment U.S. viewers did not get to see and sealed the Russian team's fate, the Daily Mail reported.

NBC itself spoiled the gold medal win of Missy Franklin – the network ran a Today show promotion that featured Franklin holding her gold medal before the race had actually been aired, the Chicago Tribune reported.

Jose August 05, 2012 at 12:15 PM
Richard Schulte August 05, 2012 at 12:44 PM
Hmmm, NBC paid for the rights to broadcast the Olympics and they paid a whole lot of cash to do so. I think that they are entitled to a return on their investment. Of course, if you don't like NBC's coverage of the Olympics, you can always watch the Olympics on another television station. No, wait. . . .you can't do that. Oh well, you can always bid on the broadcasting rights to future Olympics and if you pony up enough cash, then you can broadcast the Olympics however you want to do it. That's life.
LLK August 05, 2012 at 12:52 PM
The news media has the obligation and responsibility to disseminate news as appropriate, not to decide what the public should find entertaining and when.
Richard Schulte August 05, 2012 at 01:11 PM
LLK: "The news media has the obligation and responsibility to disseminate news as appropriate, not to decide what the public should find entertaining and when." The "news media" has been doing that since newspapers were invented. If you ever watched the "news" on ABC, CBS or NBC, then you see the media determining what you see and hear and their slant (bias) on whatever occurred. There is no unbiased "news". So let's not criticize NBC for what happens every day on television. My suggestion is to shut the television off and never watch it again. My son's suggestion is to watch the Olympics coverage with the sound off.
D.R. August 05, 2012 at 01:36 PM
We record it on our DVR to watch later and skip through commercials and events we don't want to watch anyway, so it doesn't make a difference to us. I would think folks who only watch during primetime would appreciate being shown the main events. It's not too much to ask the media to use some common sense when reporting. I run into the same thing when I record the tennis tournaments played in Europe or Australia. I just have to stay off the internet/news until I've watched what I want. It is what it is.
Stuart Tindall August 05, 2012 at 01:44 PM
There's always the BBC.
Melissa Morreale August 05, 2012 at 02:28 PM
I love watching the Olympics during primetime. I have had to unsubscribe to many news and sports organizations, amd stay off the interent and FB, and haven't watched the news except for the morning programs for a week! What ever happened to spoiler alerts? You can stream all these events live on your computer if you wish. I for one have loved NBCs primetime coverage, enjoy the suspense and love cheering for our athletes.
zen August 05, 2012 at 02:41 PM
The Olympics is just another round of entertainment on mainstream media meant to brainwash the masses. Jose has the right of it. Who really cares? I worry about what those athletes have to go through for this horse and pony show. They would be better off without it too. Did you know that not only is the budget for this "show" larger than many participating countries' GDP, but it's sponsors are ridiculous corporations like McDonalds?
Rebecca Ward August 05, 2012 at 02:42 PM
I watch all day long live via live streams on the NBC website. It is offered through my cable provider (Uverse). It does irritate me that they pick and choose what to put on - and it irritates me more that the only time they show someone getting a medal is if they are American. They skip the whole medal ceremony and wait until the American gets their medal to show it. And if there is no American its very rarely shown at all. I like to see all the athletes receive their medals. The best are the British Kayak/Canoe 2 man teams that won gold and silver - the pure joy brought tears to your eyes and it disappoints me that my friend who is English had to tell me about it since it was not put on the coverage here. In England the BBC opened up 24 channels to show everything - we cant even have 1 channel that just live streams?!?!
cdmarlowe August 05, 2012 at 02:44 PM
I have enjoyed watching the Primetime coverage, whereas my son is watching it all day. Sometimes I know the results beforehand, which is my choice because I can choose to turn off social media and spoiler alerts. I personally get just as much excitement watching the event and how the athletes performed when I know the results. It isnt the same as a football or baseball game. Once those results are aired, it isn't as exciting for me to watch, but the Olympics are more about performance to me.
RationalTht August 05, 2012 at 02:50 PM
I like to hear about things when they happen - why should I have to wait till prime time so you can be in suspense? NBC can do what they want with the broadcast - the Olympics sold them the rights to TV broadcasts here in the US, but they DO NOT have exclusive rights to report what happened. You have decided to stay off the internet and TV which is the right thing to do as YOU are the one that wants to wait until NBC shows you the information to find out what happened.
RationalTht August 05, 2012 at 02:51 PM
They tried that a few Olympics back, but wanted to charge extra for it and it didn't pan out.
Rebecca Ward August 05, 2012 at 02:56 PM
I would have paid for it if they had set it up like they do the "hockey package" where for a set price you get every single hockey game of the season.
Brian L. August 05, 2012 at 04:47 PM
For the people who hate it, you don't have to watch it. NBC has made some mistakes, but it is impossible for them to keep all the results hidden until they broadcast it. With all the accessibility available the news will get out. Being home during the day, I would love to see these events as they unfold, but i'm fine with how they are doing it.
Brian L. August 05, 2012 at 04:50 PM
NBC's presentation of the Olympics is sports coverage...while still news, it isn't the same as nightly news programs (fox, nbc, abc, cbs...etc) choosing to cover certain stories from an angle or leaving things out altogether. The suspense goes away a bit knowing what has happened, but I still enjoy watching the competition.
jim August 05, 2012 at 04:59 PM
Just think Rebecca when the Olymoics are in Chicago every channel will have it.
Bruce Himmelblau August 05, 2012 at 06:51 PM
The bottom line is the money. Primetime TV spots sell for a lot more than 4AM. So they give you the highlight events when the most people are watching. They also edit out a lot of the boring prep and set-up that sometime take hours. And when 2 or more key events are happening at the same time, they can show them in full. Also as stated earlier, the Olympics isn't necessarily news, it's sports entertainment. For live Olympic coverage, you can go to www.nbcolympics.com/Olympics-Live. You can access live streams of EVERY Olympic event.
Rebecca Ward August 05, 2012 at 07:45 PM
And just think Fred even when the OLYMPICS are in Chicago the same coverage will be given in England as it is now. I have family in Canada and Bermuda, friends in England and France- all their coverage is the same- they show EVERYONE get their medals and have stations dedicated to streaming the games live. Not just their country. I can understand why you would think that would be ok though - its typical. I on the other hand know there are other countries that deserve their chance in the spotlight as well. Whether the games are being held in the United States or any other country in this world - and there are a lot of them. But you wouldnt know that from NBCs coverage. The saddest part is the streams Im able to watch are actually from the Olympic Broadcast Network and if NBC would have forked out a little bit of money they would have been able to throw it on a couple of pay per views or on the "all basketball" channel and I would have paid them to watch it.
Jeffrey Ward August 05, 2012 at 08:17 PM
Yes you can watch every event online live (its just a hassle streaming to the television). NBC has all the footage from the Olympic broadcast network there (no they are not actually NBC's feeds). There is just the small problem of not having any announcers for 95% of that footage. Likely because NBC didn't pay for that part of things. The live streams pretty much only have announcers if it's a big time event. Even then the coverage is a million times better. For example we watched the live stream yesterday of the swimming for Phelps's last race in the relay. There were actually announcers for it, they had English accents so i assume they were the BBC announcers. They talk about all of the people in the race, their chances & accomplishments. During the race they continue to talk about all of the competitors. Then for the medal ceremony they show all the winners receive their medals (and for those watching only NBCs coverage other teams do win them besides team USA).
jim August 05, 2012 at 10:18 PM
Perhaps you should have gone to London
Rebecca Ward August 05, 2012 at 10:21 PM
Perhaps you should, that way you can see with your own eyes the world does not stop at the shores of the United States.
jim August 06, 2012 at 12:26 AM
Did that when I was in the service. So you can sit and WHINE
Rebecca Ward August 06, 2012 at 02:40 AM
You were in London while enlisted?!?! World War II Vet?!?! Thank you for your service so I can sit and use my first amendment right of free speech to discuss how terrible NBCs coverage is of the Olympics. I appreciate it ;) (and as an FYI just because a woman disagrees with your way of thinking, that doesnt make it whining - but again not shocking)
Nathaniel August 07, 2012 at 01:15 PM
I agree with Richard because NBC did pay a lot of money to broadcast this year’s Summer Olympics’, and they should be able to broadcast it however they fell. Now I've been watching this year’s Olympics since the opening ceremony, and I fell like they have done an awesome job showing up to date coverage of what’s going on. I even got the Hopper to make sure that I catch the prime time events that come on NBC everyday! My Dish coworker told me that the Hoppers PrimeTime Anytime feature would automatically record all my prime time shows that come on CBS, NBC, FOX and ABC everyday in HD.
Niles Historical Museum August 08, 2012 at 03:06 PM
I may have not seen it during the "actual time" but that did not stop internet news from reporting it when it happened.


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