Why LinkedIn’s New Publishing Feature is Beneficial

All social media sites are dynamic in the sense that they are ever-changing and always growing. LinkedIn is no different, with their brand new publishing feature finally being opened to the public. This publishing feature is a content program that allows LinkedIn’s users to create and publish long form blog posts to their profiles, directly from LinkedIn. What happens with this new feature is when you publish a blog, it will be posted to your professional profile, be shared with your network and reach more users than ever before. Finally, LinkedIn has allowed this feature to go public. Before, it was only famous influencers such as Mark Cuban, Richard Branson, Bills Gates, etc. who were allowed to use the long form posting feature. The potential benefits from this feature are numerous, so read on, and learn more about the gritty details of LinkedIn’s new publishing feature.

1. Engagement is Up – The great thing about the new publishing feature is that it gets your published content out to users you might not usually interact with. Publishing a blog post through LinkedIn will make sure it gets put into the recommended reading of more relevant profiles than ever before.  Additionally, you can still post to your existing blog and share your posts on other social media sites to maximize your exposure.

2. Better Search Results – LinkedIn content has always been regarded as “high quality” when it comes to Google search. This is no different, with the new publishing feature at our disposal; any specific Google search will show up high on the search engine queue within hours of publishing. Overall, this will get you more page views, which leads to more exposure in general.

3. Build Better “B2B” relationships – Any company who does B2B (Business to Business) sales or marketing will benefit from this new publishing feature. You will reach a wider, more formal business audience and posting useful, creative content will strengthen and add value to your business relationships.

4. You Can Showcase Your Expertise – Because your blog posts will be shown at the top of your profile, this will help to show off your knowledge to any users who look at your profile. Having your content distributed to your personal networks also enhances your brand building efforts.

5. Access to Demographic Analysis – LinkedIn users who publish blogs through the new system now have access to more information than ever before. You are able to see a wide variety of data on your readers, such as specific industries, positions in their respective companies, and even cities where your readers work. This can be invaluable because it allows you to see the audience you’re communicating with, and what kind of articles are getting more exposure than others.

In today’s world, it is hard to build your own professional brand and be able to effectively market yourself so everyone can see. This new LinkedIn feature is exactly what we’ve been waiting for in terms of exposure. It will help you build your brand, engage your target audience, and figure out exactly whom your posts are reaching. Just by using this new LinkedIn feature, I believe it will allow people and businesses to flourish in ways never imagined.

About Left Hand Marketing

Left Hand Marketing is a boutique marketing company that specializes in social media training, social media management and video marketing.