The Social Media-Business Connection: You Just Gotta Do It!

Social Media is a literal staple in marketing plans today. If your business doesn’t yet have a presence, it really is time to determine how you can utilize these free promotional avenues. Facebook, Twitter, LinkedIn, Instagram, Pinterest and a range of other content sharing websites allow you to expand your marketing reach, touch your current and future customers, and position yourself as an expert in your industry.

If you're not there, it could cause a potential client who wanted to 'look you up' to wonder why.

So once you create the company page and profile, what do you do then? Content - is - King.

You can utilize Social Media by creating rich content that helps to educate your target demographic before the sale, and to maintain the relationship with those you have already sold to. An overwhelming majority of people looking for goods and services, or more information about them-begin researching online. So, take charge and become the go-to for valuable information.

How Often is Often Enough?

The goal is to build a relationship, a trust if you will, between your company and the people who may consider utilizing your services someday. Be present, but don’t be irritating. For current customers that follow your pages, be sure to provide them with content they would consider insightful, or, promote other products or services they may someday purchase. Ask your followers what topics they'd like to know more about if you're stuck for content.

The Three S’s: Strategic, Succinct and Sharp

The way to approach that rich content will either make them never forget you or make them want to forget you. Strategic=useful. Succinct=not terribly long…web consumption is a grab and go for the most part. Sharp=get to the point, and make it matter.

About Vicarious Productions, Inc. (VP)

Vicarious Productions, Inc. is a comprehensive marketing communications firm that walks in your shoes to truly understand your business objectives. In addition to a wide range of services you can find on our website, we write content for, and manage Social Media company pages for our clients who simply don’t have the time or ability to do it -  in most cases they are simply too busy running their businesses. VP also provides training for companies on best practices and a 'how-to' for Social Media. For more information, contact Vicarious Productions, Inc.