Store Helping Men Find Perfect Fitting Jeans w/Technology Opens in Woodfield Mall

CHICAGO, IL - ZipFit Denim, a retailer helping men find perfect fitting jeans in minutes, using proprietary fit technology, continues to grow.

The Chicago-based startup opened its first store in The Shops at Northbridge on Michigan Avenue in October 2012. Three months after launching their first store, the company exceeded their revenue goal for the year by 36%.

As the company continues to grow, ZipFit’s goal is to bypass the brick and mortar shopping experience altogether and service most customers via their online store. The process online is just as simple as in store. Shoppers go to www.zipfit.me to find their fit quickly using the company’s fit technology.  The fit technology consists of two surveys, Quick Match and the Fit Finder. Quick Match provides results for fits based on jeans similar to what he already owns. The Fit Finder is for men that don’t have a pair they love and need help finding one.  The customer then selects the jeans based upon his results and can quickly check out. The jeans purchased are altered and shipped free of charge to the customer. The customer’s information from his measurements to past purchases are stored. The next time he needs a pair of jeans, it’s quick, painless, and personalized.

ZipFit’s expansion plans include opening a third location in July 2013 at the Old Orchard mall. A fourth location, possibly out of state, is also in the works in the next few months.

For more information or to try out the ZipFit Denim fit technology, go to www.zipfit.me

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